A spring advertisement campaign will enable you to line up contracts for the upcoming season. Advertisement is a great way to promote your skills and expertise to your community.
Even if you are an established business owner, advertisement is a nice way to remind your existing clients to contact you for upcoming jobs. When you advertise your lawn and garden services you put yourself in front of the competition and you will have access to more contracts.
Determine you budget by listing your positive cash and then subtract your bills and all of your supplies that are needed for the upcoming season. The money that is left over can be applied to your advertisement.
Give your business card to managers of garden centers, local nurseries and introduce yourself to local home builders.
One way to exceed in word of mouth is to offer referral compensation. This is a way to thank your client for sending you a new customer. Award the client that has brought you new business by taking percentage off their next garden or lawn service. By giving referral compensation you have not only gained a new client but you have also a guarantee of repeat client contract, because in order to get the percentage off they must hire you for another job.
Practice supporting other members in your club and they will support you by reciprocating.
Business Tips for Lawn and Garden Advertisement:
- Purchase a business listing in your local yellow pages. Advertise your name, name of business, your motto and contact information. Write "learn more about (name of your business) and direct customers to your website.
- Design a website that will feature photographs of your skills; specialty designed gardens, before and after photographs, contact information and client testimonials.